DIGITAL EXPERIENCE.

This is where innovation and driving converge. Dive into a realm of advanced technology and connectivity that amplifies your driving experience. From intelligent infotainment to immersive driving modes, explore how MINI is redefining the road ahead.

The new MINI Operating System 9 opens up a completely new intuitive user experience and ensures that on every journey, you’re more connected and in control than ever before. It’s optimised for your interaction with the 240 mm diameter circular OLED touchscreen and your MINI Intelligent Personal Assistant using your spoken voice, so you now enjoy more personalisation and emotion than ever before.

THE MINI EXPERIENCE MODES FOR INTENSELY MINI MOMENTS.

Create a unique, multi-sensory experience for you and your passengers. Immerse yourself in up to eight different extraordinary worlds. Each mode follows its own creative design and sound palette. And with the Personal mode you can even use the MINI App to select your own images from your smartphone gallery for the background of the MINI Interaction Unit.

VISUALLY ACCOMPANIED BY MINI.

A full-featured voice assistant has found its way into the cockpit of the MINI models for the first time. The MINI Intelligent Personal Assistant can be activated using the greeting “Hey MINI” or by pressing the push-to-talk button on the steering wheel. It allows customers to control important functions by voice command, enables travel-related requests or wishes and recognises whether it is the driver or front passenger currently speaking. Voice-controlled interaction on the circular OLED display takes the form of an animation featuring graphical elements, typography and an avatar. In terms of the display, drivers can choose between “MINI” – a stylised visualisation of a MINI – and optionally "Spike".

UPGRADE THE EXPERIENCE WITH YOUR MINI.

Find new dimensions of driving with the enhanced MINI Connected experience. Our MINI Connected Upgrades ease every journey with feature highlights like the Driving Assistant Plus or High Beam Assistant.

You can now open your MINI just by getting closer to it. The optional Digital Key Plus uses ultra-wideband (UWB) technology with a high safety standard and works in just the same way as a traditional key fob. So if you are nearby, and your compatible phone is in your pocket or a bag, it will unlock your MINI automatically – and then lock it again when you leave.

More reasons why you will love the MINI Digital Key Plus:

• You can use it with iOS and Android smartphones, as well as on your Apple Watch when linked to your MINI ID

• You can start your engine without taking your device out of your pocket

• You can share the key with up to five people – with an option to restrict vehicle functions like acceleration or maximum speed

• Key functions are available even when the battery is empty and without an internet connection